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๐Ÿพ The Back Room

The Back Room

No fluff ops guides from someone who actually runs shops. Steal everything.

Launch Dayยท2 min readยทSep 8, 2026ยทNEW

The Doors Are Open.

DeskPanther is live today. That still feels a little weird to type. The short version, and what happens next.

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Real Talkยท6 min readยทSep 6, 2026ยทNEW

Automate the Friction. Not the Person.

I love AI. I love technology. I just don't get why every new tool starts with "how do we remove the person?" Sometimes the employee is the best sensor you have.

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Real Talkยท5 min readยทSep 6, 2026

Turns Out, My Employees Didn't Want to Text Me Either.

"I didn't want to bug you." The blender that became twelve texts between three people, the vanilla interrogation, and why the answer was never "text me less."

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The Storyยท9 min readยทAug 9, 2026

I Took 5 Systems and Created a Whole Software Program Out of Them

Over a decade of trial and error running shops and trucks on five duct-taped systems. The honest story of how they became DeskPanther.

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Real Talkยท5 min readยทAug 30, 2026

Group Texts Are Free. Here's What "Free" Actually Costs.

The buried repair request. The 9 p.m. mystery message. The ice machine that breaks on a Saturday. Group texts collect payment in your time, attention, and sanity.

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Founder Storyยท5 min readยทAug 22, 2026

I Wasn't in Forbes for DeskPanther. I Was in Forbes Because My Systems Worked.

The press came before the software. The systems came before both. The story of what actually got a coffee company into Forbes, and where DeskPanther came from.

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Real Talkยท2 min readยทAug 22, 2026

Why I'll Never Charge Per Employee

Your software bill shouldn't go up because you hired a summer scooper. One pricing hill worth dying on: per location, not per employee.

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Real Talkยท6 min readยทAug 9, 2026

I'm Not a Tech Bro. That's the Point.

Most shop software is built by people who never worked a rush. What changes when the person building it has, for over a decade, and still does.

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Orderingยท7 min readยทSep 6, 2026

Why I Do My Weekly Orders This Way (Not the Way the Apps Want)

Par-based ordering that takes minutes instead of hours, why the big inventory apps get it backwards, and how to start with no software at all.

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